Grapegrowers and Winemakers
As consumers and the global supply chain begin to demand more sustainable wines, the program provides an opportunity to get on the front foot and create a socially, environmentally and economically resilient business. This affords a number of benefits, including:
- Telling a better brand story; becoming a brand that is known for making exceptional wine that supports a greater good
- Creating value and security for generations of grapegrowers and winemakers to come by nurturing the land and passing it on in better condition
- Delivering business efficiencies in both the short and long-term
- Being part of a collective effort to ensure a resilient and thriving Australian wine community
- Staying one step ahead of increased demand from consumers and retailers as they seek more sustainable options
- Seeing what you’ve done and where you can improve through benchmarking
- Reducing the environmental footprint of your activities
- Recording and measuring what you do and use, so you can start to find efficiencies
Winemaking brands
In addition to the above, embracing sustainable practices helps create a purposeful brand story that resonates with the ever-growing number of socially conscious consumers who want better choices. This translates to:
- Enjoying a strong market demand for sustainable wines
- Saving money in both the short and long-term
- Strengthening your brand story and brand value
- Getting the rights to use the trust mark – increasing point-of-sale differentiation
- Having more marketing opportunities and awards available through industry bodies
- Reducing the impact on the environment
- Being part of a wine community to achieve shared goals
- Growing a socially, environmentally and economically resilient business
