You have put in the hard work. You have tracked your data, implemented new practices across your vineyard or winery, and successfully passed your independent audit. You are officially a Certified Member of Sustainable Winegrowing Australia!
But once the certificate is on the wall, the next big question is usually: How do we actually tell our customers about this?
We know that running a wine business leaves little time for staring at a blank page. Translating complex viticulture and winemaking practices into engaging, consumer-friendly marketing can feel daunting, especially when you are trying to avoid sounding too technical or risking “greenwashing.”
That is exactly why we have created the Sustainable Winegrowing Australia Certified Member Marketing Toolkit.
What is the Marketing Toolkit?
Designed exclusively for our Certified Members, this comprehensive toolkit provides everything you need to confidently share your sustainability journey across all your marketing channels. It is designed to save you time, ensure your messaging is accurate, and help you get the absolute most out of your certification.
Here is a look at what you will find inside:
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Customisable Social Media Tiles: A suite of professionally designed assets, including Canva templates with transparent borders. You can easily drag and drop your own vineyard and winery photography behind our “Certified Sustainable” graphics to create beautiful, branded posts in minutes.
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The Copywriting ‘Swipe File’: Never struggle with writer’s block again. We have drafted a collection of pre-written templates for your Instagram captions, email newsletters, and website ‘About Us’ pages. Simply copy, paste, and tweak them to match your unique brand voice.
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Cellar Door Talking Points: Your tasting room staff are on the front lines of your sustainability story. The toolkit includes natural, conversational talking points and “fun facts” to help your team seamlessly weave your certification into their tastings without sounding scripted.
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Media Release Templates & PR Tips: Ready to share your achievement with the press? We have provided customisable media release templates targeting different angles (like biodiversity or energy innovation), plus insider tips on how to pitch your story to local journalists.
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Digital Banners: Ready-to-use graphics for your website headers and email signatures, ensuring every message you send reinforces your commitment to the environment.
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Language & Style Guide: Clear “Do’s and Don’ts” for sustainability messaging, helping you speak authentically about your ongoing journey while building consumer trust.
Why It Matters
Today’s wine consumers are increasingly looking for brands that align with their values. They want to know that the wine in their glass was crafted with respect for the land, the local community, and the industry’s future.
The Sustainable Winegrowing Australia trust mark is your proof of that commitment. By utilising the resources in this toolkit, you can effortlessly educate your customers, empower your staff, and showcase the real-world impact of your environmental efforts.
Ready to get started?
Do not let your hard work go unnoticed. The complete Marketing Toolkit, including all digital assets and templates, is now available to access.
Download the Member Marketing Toolkit
