WINE COMMUNITY CALLED ON TO JOIN SUSTAINABLE WINEGROWING AUSTRALIA TO MEET INCREASING CONSUMER AND RETAIL DEMAND
Australian Grape & Wine, The Australian Wine Research Institute and Wine Australia are calling on all grapegrowers and winemakers to become members of Australia’s national sustainability program, Sustainable Winegrowing Australia.
The demand for products that can demonstrate they are produced sustainability continues to grow around the world. Sustainability is now a core element sought by consumers and retailers. The Sustainable Winegrowing Australia program helps its members to measure, monitor and report their vineyard or winery’s environmental, economic and social initiatives each year. This not only allows them to demonstrate their sustainability credentials but puts them on the path to continually improve their practices.
Tony Battaglene, Chief Executive Australian Grape & Wine said that ‘’our three organisations have formed a collective vision for the Australian wine community at a time when the industry is facing significant challenges from a changing market that is placing increased emphasis on sustainability’’.
“There has been an acceleration around the world of consumer sentiment towards sustainability and it is taking the global wine sector with it. Consumers, retailers and governments are all paying attention – there has never been a more important time we paid attention too,” Mr Battaglene said.
“At the moment, consumers’ purchase considerations are driving this action, with retail trends and supply chain requirements quickly catching up. Soon we’ll have no choice but to demonstrate sustainability and it is better to be prepared for it.”
“Sustainability needs to be led at the local level, but the Sustainable Winegrowing Australia program allows us to demonstrate both our individual and collective credentials to the world,” Mr Battaglene said.
“The program’s quick and easy assessments and reporting provide a full picture of a producer’s environmental, economic and social practices in the vineyard or winery. The benefits of being a member enable benchmarking production activities, therefore gaining insights into efficiencies and cost savings while creating greater business value over the longer term.”
Sustainable Winegrowing Australia supports more than 700 members with their sustainability management and assessment. With a membership growth of 32 per cent in the past financial year, and 22% per cent growth to 30 September, the program has gained real traction within the wine community. Members include some of Australia’s most notable grape and wine producers, such as Gemtree Wines, Devil’s Lair, See Saw Wines, Mount Langi Ghiran and Duxton Vineyards.
Sustainable Winegrowing Australia is one of 40 founding members from around the world who have joined forces to accelerate sustainability action in the global wine sector. The newly formed Sustainable Wine Roundtable is an independent, non-profit, multi-stakeholder roundtable that will see the Australian program actively contribute to help define and set a global sustainability standard for wine.
To learn more about the program, sign-up to receive tips and become a member now, go to sustainablewinegrowing.com.au.
About Sustainable Winegrowing Australia:
Sustainable Winegrowing Australia is the national program for grapegrowers and winemakers sustainability practices in their vineyards and wineries. The voluntary program is supported by over 600 grapegrowers and winemakers from around the country. The program is administered by the Australian Wine Research Institute (AWRI) with governance, endorsement and active support from Australian Grape & Wine and Wine Australia. Learn more at sustainablewinegrowing.com.au
About Sustainable Wine Roundtable
The Sustainable Wine Roundtable is a unique coalition of leading wine brands, producers, distributors, retailers, environmental organisations, and others – all joined in their determination to make the wine sector a sustainability leader. Learn more at https://swroundtable.org/