Introducing Regional Tasting Trails

Industry/1 August 2026

As our community continues to lead the way in environmental and social stewardship, we are constantly looking for new ways to bridge the gap between the hard work you do in the vineyard & winery and the glass in the consumer’s hand.

We know that today’s wine lovers aren’t just looking for a great wine to enjoy; they are looking for a connection and exploration. Our goal is to create curated guides that connect visitors through Australia’s wine regions, highlighting the members who are the backbone of our program.

Whether you have a bustling cellar door or you operate as an online brand without a physical tasting room, we want you involved.

By leaning into your strengths and sharing what you are most passionate about, you’ll help wine lovers connect to your brand on a deeper level. We’ll be asking for things like:

  • Your Local Gem: The secret spots in your region you think visitors shouldn’t miss.
  • The Deep Dive: A link to your own website’s Sustainability Page so consumers can see your full impact.
  • Visuals of the Land: High-resolution imagery of your team or your “sustainability in action” (think sheep in vines, not just bottles on tables!).
  • Your Choice of Narrative: Select a theme such as Biodiversity, Innovation, or Legacy, whichever fits you best.

Ready to join the trail? Please submit your details via our form here.

Thank you for your ongoing commitment to excellence and for helping us tell the story of sustainable winegrowing.